Why are There so Many Mesothelioma Attorney Ads on TV?

2 Comments
Join the Conversation
Asbestos is a Naturally Occurring Mineral - U.S. Geological Survey
Asbestos is a Naturally Occurring Mineral - U.S. Geological Survey
Mesothelioma lawyers have developed a lucrative practice area because of the ability to prove asbestos caused a client's cancer.

Channel surfing on any given day will usually uncover at least one advertisement for a mesothelioma lawyer. Although most people are not familiar with the relatively uncommon form of cancer known as mesothelioma, the disease has spawned waves of litigation and big dollar jury verdicts and settlements.

What is Mesothelioma?

Mesothelioma is a cancer that affects a protective membrane (the mesothelium) that lines the chest cavity and other parts of the body. Mesothelium cells produce a fluid that lubricates organs to make it easier for them to move. According to the American Cancer Society, 2,000 to 3,000 new mesothelioma cases are diagnosed each year. Most mesotheliomas originate in the chest cavity.

Causes of Mesothelioma

Various forms of cancer have multiple potential causes or risk factors. The presence of a risk factor increases the probability that a person will develop a disease.

Researchers have identified one primary risk factor for mesothelioma – exposure to asbestos. Men are much more likely to develop mesothelioma than women, but this could be a result of higher rates of workplace exposure to asbestos among men instead of an independent risk factor. New cases continue to arise despite the fact that manufacturers discontinued the use of asbestos because the disease often does not develop until decades after asbestos exposure.

Sources of Asbestos

Asbestos is a strong and heat resistant mineral. Those properties made it popular among manufacturers of construction materials and automobile parts. Doctors can usually trace a patient’s mesothelioma to workplace exposure. Mining asbestos and manufacturing or working with asbestos containing materials puts workers at risk. High risk professions include construction, factory workers, shipyard employees, some miners and mechanics. Family members of workers can also develop mesothelioma from asbestos fibers carried home in clothing.

Mesothelioma Lawsuits

Personal injury attorneys face substantial challenges when trying to prove a defendant caused many other types of cancer. Defendants can cite multiple risk factors other than their own activities, which makes it difficult to find sufficient evidence that the defendant was the most likely cause of the plaintiff’s cancer. Asbestos lawsuits face fewer evidentiary obstacles because mesothelioma is a relatively rare form of cancer and asbestos is the main risk factor. In addition, the other risk factors (exposure to thorium dioxide in certain X-rays and a portion of polio vaccines produced from 1955 to 1963) are uncommon. Unless an asbestos defendant can connect a mesothelioma plaintiff to one of these other unusual risk factors, it will be the only likely cause of the cancer.

Large companies that manufactured or distributed asbestos containing products provide a source of recovery for damages in asbestos litigation. However, massive litigation can eventually empty even the deepest of pockets. Facing billions of dollars in potential claims, many companies with asbestos liabilities filed for bankruptcy.

United States Gypsum Company (USG) provides an example of an asbestos bankruptcy. USG manufactures drywall, ceiling tiles and other building products. USG filed Chapter 11 bankruptcy in 2001 because of asbestos litigation. Filing bankruptcy allowed the company to enter into a settlement to resolve all asbestos claims for which it may be liable by establishing an asbestos trust fund.

Not all companies with asbestos liabilities went bankrupt. Lawyers representing people suffering from the painful cancer mesothelioma continue to file new lawsuits against them. Don’t expect those mesothelioma lawsuit advertisements to stop until the damage caused by years of asbestos exposure runs its course.

References:

American Cancer Society, Malignant Mesothelioma Overview

U.S. Environmental Protection Agency, Asbestos

Tony Meier, Tony Meier

Tony Meier - Based in Phoenix, Arizona, Tony Meier has been practicing law for over 10 years. He represents individuals, new companies and established ...

rss
Advertisement
Leave a comment

NOTE: Because you are not a Suite101 member, your comment will be moderated before it is viewable.
Submit
What is 8+0?

Comments

Dec 6, 2010 10:35 PM
Guest :
I want to know that why mesothelomia keyword is said to be the top paying keyword for google adsense program. While surfing I have not seen any mesothelomia ad on any website...
Http://techonscopi.blogspot.com
Dec 7, 2010 7:35 AM
Tony Meier :
The mesothelioma keyword may have a high cost per click, but that does not make it the most profitable. If there are very few impressions (which would be consistent with you not seeing mesothelioma ads on other websites) and clicks, the keyword would not generate much revenue for publishers. Also, I believe the dollar amounts quoted by Adsense for keywords are for cost of a click in the Google search results. Clicks on a blog or other website would not pay as much, and the publisher has to share the revenue with Adsense. The advertiser can also customize where ads appear. A mesothelioma lawyer might want to ensure top placement on Google (and pay up to get it) but not want to bother with other online advertising venues.
2 Comments
Advertisement
Advertisement